SRY was identified as the mammalian sex-determining gene more than 15 years ago and has been extensively studied since. Although many of the pathways regulating sexual differentiation have been elucidated, direct downstream targets of SRY are still unclear, making a ‘top down’ approach difficult. However, recent work has demonstrated that the fate of the gonad is actively contested by both male-promoting and female-promoting signals. Sox9 and Fgf9 push gonads towards testis differentiation. These two genes are opposed by Wnt4, and possibly RSPO1, which push gonads towards ovary differentiation. In this review, we will discuss the history of the field, current findings, and exciting new directions in vertebrate sex-determination.